Featured Scholarship from 2023
Misunderstanding of online customer behavior leads to retailers’ unsuccessful application of digital marketing. Dr. Azemi tries to decode the behavior of online customers through research that enhances knowledge in the contemporary field of marketing and supports practitioners’ application of marketing techniques. For instance, her recently published co-authored article titled “How does retargeting work for different Gen Z mobile users? Customer expectations and evaluations of retargeting via the expectancy-theory lens explores mobile retargeting and consumer purchasing decisions. This article presents a framework that showcases usage of retargeting that leads to customer purchasing on the second round of retargeted advertisements. Dr. Azemi has published numerous articles in highly ranked journals such as Psychology & Marketing, and Journal of Retailing and Consumer Services. You can find some of her research articles here:
Azemi, Y. and Ozuem, W. (2023) How does retargeting work for different Gen Z mobile users? Customer expectations and evaluations of retargeting via the expectancy-theory lens. Journal of Advertising Research, DOI: 10.2501/JAR-2023-023
Azemi, Y., Ozuem, W., Wiid, R. and Hobson, A. (2022) Luxury fashion brand customers’ perceptions of mobile marketing: Evidence of multiple communications and marketing channels. Journal of Retailing and Consumer Services, 66, 102944.
Azemi, Y. and Kini, R. (2022) An investigation of customers’ recovery expectations after service failure: Evidence from e-commerce settings at different stages of maturity. Journal of International Consumer Marketing, 34(5), 537-551.
Azemi, Y., Ozuem, W. and Howell, K. E. (2020) The effects of online negative word-of-mouth on dissatisfied customers: A frustration-aggression perspective. Psychology & Marketing, 37, 564-577.
Featured Scholarship from 2022
Stacer, M.J., Moll, L.M., & Solinas-Saunders, M. (2022). Student perceptions of corrections: The influence of media and correctional facility tours. Journal of the Scholarship of Teaching and Learning, 22(1), 1-16.
Stacer, M.J., Moll., L.M., & Solinas-Saunders, M. (2020). The impact of correctional facility tours on student perceptions and realizations of the correctional environment: A research note. Journal of Criminal Justice Education, 31(3), 400-420. DOI: 10.1080/10511253.2020.1784449.
Stacer, M.J., Moll, L.M., & Solinas-Saunders, M. (2019). New opportunities or closing doors? How correctional facility tours impact students’ thoughts about careers. Journal of Criminal Justice Education, 30(1), 114-135. DOI: 10.1080/10511253.2018.1448094.
Stacer, M.J., Eagleson, R.C., & Solinas-Saunders, M. (2017). Exploring the utility of correctional facility tours in undergraduate criminal justice education. Journal of Criminal Justice Education, 28(4), 492-513. DOI: 10.1080/10511253.2016.1254266.
Featured Scholarship from 2021
Dr. Selena Sanderfer Doss, Associate Professor of History at Western Kentucky University and a board member of the Academy published a paper titled, "Looking for Better: A History of Black Southern Migration" in the Midwest Social Sciences Journal.
Her paper is a broad overview of migrations affecting black southerners, including the Atlantic slave trade, the domestic slave trade, colonization movements to Sierra Leone and Liberia, the Exoduster movement, the Great Migration, and the Return South migration.